International Market Entry for the Mobile Telecommunications Market in the Russian Federation

Grenoble Graduate School of Business: International food market placeing MBA AssignmentInternational Market Entry for the Mobile TelecommunicationsMarket in the Russian FederationPatrick PetitProgram Lecturer: capital of Minnesota Gaffney professor at Grenoble GraduateSchool of Business and Oxford Brooks Business SchoolAbstractThis theme presents and analyzes of the findings from a look for diary (provided in an appendix),which aims is to explore the market entry and development strategies for the mobiletelecommunication market in the Russian Federation. The research diary uses references fromrelevant academic sources, trade journals and online publications that atomic number 18 available in theReferences Cited section. The diary covers the experience of foreign firms doing business inRussia and how they see opportunities and risks in general terms in this country. Speaking of themobile telecommunications market is truly an umbrella term for several sub-markets (or sectors)including wireless-carriers and cellular telephone operators, cellphone retailers, cellphone manufacturers,consumer electronics, mobile network value-added services and software vendors, each creation ofsignificant size. For the sake of keeping this study within a fairish scope, the research diaryfocuses more on the mobile-phone (cellphone or handset) market in Russia from the perspective ofsome of the top five cellphone manufacturers including Nokia Corp, Samsung Electronics Co, LGElectronics Co, Sony Ericson, and Motorola Inc.



The main findings argue that the cellphonemarket growth opportunity in Russia is not what it used to be since it has reached a saturation pointof over 100 percent, and that many analysts wheel skepticism about the potential of newtechnologies, like 3G networks, to effectively obtain sales growth in a foreseeable future.

IntroductionWestern firms are attracted by the Russian market principally due to its plumping domestic market ofover 142 million consumers, its increasing political stability, with ripe(p) recent macroeconomicindicators and promising growth prospects. In addition, Russia is a recent and dynamic market(Smith, 2006) capable of rapid changes leading to risks as surface as opportunities for new entrants.

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