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????(Business Models) ?????? ????????? ?????? ?????? ????????????????? ????????????????? ??????????(Afuah & Tucci) ????????????????? ????????????????? ????(Turban, et al.

, 2002) ????????? ???? ???? ?? ?? ?? ?? ???? ??? ???? ??????????? ??? ?????? B2C B2B C2C C2B G2C/C2G G2B/B2G ???? Auctions ?? ????????? ???? ????????????????????? ??????? ??? 1 ?? ????????????????? ??? ??????????????? ?????????????????? ???? ??? ????? ??????? ???? ????? ???????????? ?????????? ???? ?????? ??? ?? ???? ???? ????????????? ???????? ??????? ????(??)??????? ???? ????????? ???? 2 ???? ??????? ???????????? ??????? ?? ?? ??? ??? ?? ??/?? ? ???????????????????? ??? ???? ??? ???????? ???? ???? ???? ??????? ??????????????? ????????????? ???????????? ????????????????? ????? ????????????? ?? ?? ?????????? ??????? ????????????????? ????????? ???????? ???????? ???? ????-C2C ????????????? ???Yahoo, eBay???? 3 ????-C2B ?????????????? ??? ???? ???Priceline.com; dickerabid.com (DM&S) Priceline.com To achieve significant savings by naming own outlay for goods and services (C2B) Presents offers to sellers who can engorge the demandif no success, guest ups the bid (type of reverse sell) Uses its database of vendors minimum charges to discipline supply against requests C2B reverse auction offvendors submit offers and lowest-priced vendor gets the job ????-B2C ???? ???? ???? ??/?? Priceline.com The model allows a buyer to set the price he or she is willing to digest for a specific product or service Set buyers own price of tickets, groceries or loan avocation rate Dickerabid.com Reverse auction process blue moving companies bid on jobs of moving individuals 3rd commit in Web innovations in 2000 Closed Larger truckers: imove.com ????-B2B Transaction conducted electronically amongst business...If you want to get a full essay, order it on our website: Orderessay

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