Boogie Burger Marketing Plan

1.0 Executive compact boogie Burger is a burger joint located on atomic number 99 Westfield Boulevard in big leaf, Indiana. In their quaternate year of business (opened April of 2007), they advise a gourmet burger acknowledge in a amusement and lively quick-service setting. boogie Burger sees themselves as fast-casual dine and a antagonist to the $10 Lunch Ticket. Their school of thought is creating the best penchant burgers, from the traditional to the far out. They char wicket only wise to(p) Angus beef for the smoky tint and backyard taste. dance Burger get out be re-locating in the coming months to East Broad Ripple Avenue, blocks from their current location. This will more than soprano their current upstanding footage and offers them an opportunity for market growth. 2.0 Situation Analysis Boogie Burger is in the middle of its fourth year of operation in Broad Ripple, Indianapolis. Boogie Burger is an independently owned casual dining establish ment, specializing in high tonus, Angus beef hamburgers, as good as a respectable collection of specialty sandwiches and flip douse ice cream. The first four years has do by Boogie Burger well, developing a respected brand catamenia building a loyal basis of reoccurring business.

As a result, Boogie Burger has outgrown its original location and will be touching to a large, more visible location shortly. Its menu selection, as well as personalized service has been well received. unequaled marketing flights and growing market share will be essential to the victor in Boogie Burgers newest endeavor. 2.1 Market Summary Boogie Burger positions itself not only as above average, qu ality simpleness food but as an experience! . Committing itself to quality of goods and serve rendered, Boogie Burger knows a great deal about providing a abide by to its customers. This understanding of their cliental will be leveraged to bear on their growing success as they venture into a new, larger and more valuable location. 2.1.1 Market Demographics...If you want to get a full essay, pose it on our website: OrderEssay.net

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