Arctic PowerA Case Analysis

pencil eraser PowerA Case Analysis ARCTIC POWER?A CASE ANALYSIS CURRENT SITUATION It is the summer of 1987. riskless Power laundry detergent has contracted with the consulting firm of smith and Jones, LTD to assist Arctic Power in determining their strategic direction and their product positioning. BACKGROUND AND HISTORY Arctic Power, a laundry detergent specially formulated to clean in cold water, is part of Colgate-Palmolive Canada family of products. Colgate-Palmolive Canada is a wholly owned adjunct of the multinational corporation Colgate Palmolive.

In 1986 Colgate-Palmolive had worldwide sales of $4.9 primal with profits of $178 million, with Colgate-Palmolive Canada having sales of $250 million. Colgate-Palmolive Canada (CPC) has a wide variety of fickle house and personal c ar products. Among the most popular CPC brands are ABC, Arctic Power, and Fab laundry detergents, Palmolive dish soap, Ajax and Irish throttle automobile trunk soaps, Ultra Brite and Colgate...If you want to get a full essay, rank it on our website: OrderEssay.net

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